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newsletter
After Business
Subvertising Signs
The end of business activity is the end of life – or so we are made to believe. With her project, the sign-and-symbol artist Natalie Deewan proves the opposite. She rearranges and appropriates disused advertising signs of vacant shops to create new messages. Through anagrammatic conversion, a new, non-commercial message is created from the existing letters. Throughout Vienna, suitable former shopfronts are examined for their hidden statements. With the permission of all parties involved, the letters will be rearranged. The new texts remain in place – until further notice.
Those who would like to join the search for post-capitalist messages are invited to participate in thematic walking tours of the districts Meidling, Josefstadt & Ottakring, Alsergrund & Brigittenau – accompanied by guests who ‘donate’ words on the topics of vacancy, urban typography, and public space. Following the walks, you are invited to continue the play with words and letters using cardboard facades at the ‘Anagrammatic Rendezvous’. What are PUTZEREI (dry cleaner’s), SCHUHSERVICE (shoe repairs), FLEISCHHAUER (butcher’s) really trying to tell us?
Natalie Deewan lives in Vienna, finds language solutions and is fond of fonts and citypography.
Riddle of the Week: Instagram | Facebook
Anagrammatic conversions on Vimeo
Language: German, English
Produktion: WIENWOCHE
Foto: CC BY-SA Natalie Deewan
detailed program
Tue, 26. 9., 17:00 - 19:00
Themed tours
TISCHLEREI / STRICHELEI (Carpentry Shop), Zeleborgasse 20, 1120 Vienna, register until 22/9 at deewan@gmx.net
Free admission. Limited number of participants. Please register until 22/9 at the latest by e-mail to deewan@gmx.net.
Thematic input: Free / Space (Gerhard Rauscher, urban research / city planning)
‘Anagrammatic Gathering’: following the themed tours, you have the possibility to continue the ‘façade game’ independently. In addition, postcard booklets showing a selection of Viennese vacancy anagrams will be presented.
Wed, 27. 9., 17:00 - 19:00
Themed tours
TEPPICHBODEN HASSLER / PEEPSCHO LEHRSTAND (Hassler’s Fitted Carpets), Alser Straße 11, 1080 Vienna, register until 22/9 at deewan@gmx.net
Free admission. Limited number of participants. Please register until 22/9 at the latest by e-mail to deewan@gmx.net.
Thematic input: Vacant / Space (Ula Schneider, creative spaces Vienna, office for vacancy activation)
‘Anagrammatic Gathering’: following the themed tours, you have the possibility to continue the ‘façade game’ independently. In addition, postcard booklets showing a selection of Viennese vacancy anagrams will be presented.
Thu, 28. 9., 17:00 - 19:00
Themed tours
EISENHANDLUNG SEEMANN & MENZEL / AMS MEINE ZEN & SEELENHANDLUNG (Seemann & Menzel’s Hardware Shop), Alserbachstraße 4, 1090 Vienna, register until 22/9 at deewan@gmx.net
Free admission. Limited number of participants. Please register until 22/9 at the latest by e-mail to deewan@gmx.net.
Thematic input: City / Script (Natalie Deewan) and shops with history (Martin Frey & Philipp Graf)
‘Anagrammatic Gathering’: following the themed tours, you have the possibility to continue the ‘façade game’ independently. In addition, postcard booklets showing a selection of Viennese vacancy anagrams will be presented.